Throughout her career, Shannon has acquired extensive experience in project development, major special event management and fundraising stewardship. With a background in Journalism Arts, she has developed outstanding communication, marketing and presentation skills, which have proven beneficial in the cultivation of partnerships with individuals and industry.

Noted for her ability to create unique marketing strategies, Shannon has worked with numerous national and provincial organizations, producing and integrating unique advertising, promotional and communication plans specifically targeting youth.

Shannon believes that marketing, at its core, is the art of connection; the creation of bold, imaginative and captivating campaigns that truly speak to people in a profound and meaningful way.